What are Subdomains?

Do you have multiple websites but want to make it the same domain? Want to make it easy for marketing? A subdomain may be your answer!

What is a subdomain? Subdomains are ways that you can have multiple sites that are still related to your main website. They can house different sections of your website that are different than the overall scope of your main website and help keep things a bit more organized. An example being, if your website had a store the subdomain could be store.sitename.com, which is a subdomain of sitename.com. Other examples include blog.sitename.com and in the medical field, it is common to have portal.drsoffice.com for patients to access the patient portal.

Why do you use subdomains? Subdomains are a good marketing tool so that the user doesn’t feel like they’ve completely left your site. Using subdomains keeps the names the same from the end user standpoint. Instead of the user having to go to a completely different link to access your store, blog, patient portal, etc. They can easily type in “blog.sitename.com” to find what they are looking for. Most common use of subdomains is typically accessing your email. Most times if you’re accessing an email via a browser you would go to mail.yoursitename.com A Subdomain can also be as long as you want it to be.

Subdomains are subdivisions or subsets of a domain name, which is the unique address that identifies a website on the internet. They are created by adding a prefix to the main domain name, separated by a dot. For example, in the domain name “example.com,” “example” is the main domain, and a subdomain could be “blog.example.com” or “store.example.com.”

Subdomains allow website owners to organize and structure their content or create separate sections within their main domain. They can be used to differentiate different types of content or services, target specific audiences or regions, or create separate branding for different parts of a website.

There are several uses and benefits of subdomains, including:

  1. Content Organization: Subdomains can be used to categorize and organize different types of content on a website. For example, a website for a news organization could have subdomains like “news.example.com,” “sports.example.com,” and “entertainment.example.com” to separate news articles, sports coverage, and entertainment news.
  2. Localization: Subdomains can be used to target specific regions or countries. For instance, an e-commerce website could create subdomains like “us.example.com,” “uk.example.com,” and “au.example.com” to offer region-specific content, products, and pricing to users in the United States, United Kingdom, and Australia, respectively.
  3. Multilingual Content: Subdomains can also be used to create versions of a website in different languages. For example, a global company may have subdomains like “en.example.com,” “es.example.com,” and “fr.example.com” to offer content in English, Spanish, and French, respectively, to cater to users from different language backgrounds.
  4. Separate Branding: Subdomains can be used to create separate branding or microsites for specific campaigns, products, or services. For example, a company may create a subdomain like “promo.example.com” or “events.example.com” to host promotional content or event-specific information.
  5. Testing and Development: Subdomains can be used for testing and development purposes without affecting the main website. For instance, a web development team may create a subdomain like “dev.example.com” to test new features or updates before implementing them on the main website.
  6. SEO Benefits: Subdomains can have their own SEO (Search Engine Optimization) strategy and can help target specific keywords, regions, or languages. Search engines treat subdomains as separate entities, which can provide opportunities for targeted optimization and potentially higher search rankings.

It’s important to note that while subdomains offer flexibility and organization options, they also require separate management and maintenance. Each subdomain can have its own content, design, and functionality, which may require additional resources and effort to manage. Additionally, subdomains may not always be the best solution for every website or business, and other options such as subdirectories (e.g., example.com/blog) or separate domains (e.g., blogexample.com) may be more suitable depending on the specific needs and goals of a website.

In conclusion, subdomains are subdivisions of a domain name that allow website owners to organize, structure, and differentiate their content or services. They offer flexibility, localization, multilingual options, separate branding, and SEO benefits, but also require additional management and maintenance. Understanding the uses and benefits of subdomains can help website owners make informed decisions about their website’s structure and organization.

Get in Touch

Our Solutions

Paid Search

Get Started

Complete the following and one of our account representatives will be in touch.