Social Media Marketing is the use of social media platforms, like Facebook, to connect with your audience, increase brand awareness, and drive traffic to your website. Your social media strategy should further your overall digital marketing goals and should be part of your overall digital marketing plan.
Social Media can be a great place to tell your brand story, communicate your mission, and share personal stories with your audience. It has the power to connect you with people who use your product or are considering using your product.
We recommend you focus on developing content for your website with a social media plan in place. For example, videos created for your website can be posted to Facebook and used for marketing on YouTube. Careful planning can help your budget as well as being more effective. Whenever we develop content for a site, we always consider social media connection to it.