SEM, or Search Engine Marketing, is paid keyword advertising mainly with Google. Using competitive and other research tools, a set of focused keywords is selected. Whenever, someone clicks on the keyword advertisement they are sent to the website.
SEM is highly effective because it targets people who are looking for the products or services you provide. To advertise, a list of search terms is targeted and a bid is placed on each search phrase. SEM’s greatest strength is putting ads in front of highly motivated buyers. No other advertising source can do this.
At Plexamedia, we advise clients to focus on content and video SEO prior to starting any digital marketing campaigns including SEM. This gives your audience a reason to stay on your site and return to it after the advertising campaign has concluded. While SEO is long term in its impact, SEM has a short term impact of driving traffic to your site. Both should factor into your digital marketing campaigns. However, it is very important that you build your site before you start sending people to it.