How a Newsletter Can Grow Your Business

If you’re reading this blog post there is a good chance that you saw it in our newsletter. We send these out once a month so that we are able to share a little more value with you, our clients! Having a newsletter can be beneficial for your business and help grow your relationship with your audience.  

What are the perks of having a newsletter?

There are a few outcomes that can happen when you implement a newsletter into your site and marketing efforts. The two most important are engaging and converting your audience. A newsletter can help you form a better connection with your audience. It gives you the space to share relevant and trustworthy content. People want to work with people they trust, having this type of communication allows your clients to get more information on your business and establishes more of a relationship than if they were just clicking through your website. A newsletter can also help drive sales and create leads. You can include important information about your services or promotions in your newsletter to drive traffic back to your website or for people to reach out to you for more information. For example, recently, we’ve been highlighting our “Redesign Special” in our newsletter to remind clients that have been with us for a few years that we can redesign their website for a special price.  

What should I include in a newsletter?

You can include anything! From showcasing your services and specials, as mentioned before, to your blog posts or upcoming events, a newsletter allows you to spread the word on anything you’d like regarding your business. However, it is probably best to keep it on the shorter side. Focus on one to two topics and build the newsletter around that, so that even your busiest of clients have time to read it!  

How would I create a newsletter?

There are a few websites out there that allow you to create a newsletter. The two best known are MailChimp, what we use for our newsletter, and Constant Contact! These sites make it easy for you to create newsletter templates, keep a list of contacts signed up to receive your newsletter, and track how many people have clicked through your newsletter. Tutorials can be found online that help break down everything to help you create the newsletter of your dreams and attracts clients to your business.  

So I am going to create a newsletter, but how do I get people to sign up?

Great question and a simple answer! You can have a newsletter sign up form on your website. This can just include the person’s name and email address. It can even be automatically synced with MailChimp and Constant Contact so that when it’s filled out, that information goes straight into your newsletter list.  

How do I add this to my website?

Another great question! We can easily add this form for you and make sure that it is set up so that the entries go straight to your list. All you would need to do is submit a support ticket to https://support.plexamedia.com/ letting us know that you’d like this feature added and where you would like it, supply your login to MailChimp or Constant Contact, and we’ll handle the rest!