SEO or Search Engine Optimization at its core is about crafting a site that is useful to your visitors. An often neglected aspect of digital campaigns involves creating engaging written and video content for your website. The content and video should align with your long term search engine strategy. Your ranking with Google and other search engines is a direct reflection of how useful the search engines feel your content is to your site audience.
Our Content SEO solutions are not a quick fix and should not be considered a temporary, immediate solution to generate more traffic. Instead, the focus is on building value for your audience to return to your site often for relevant information. Over the long term, this will help you leverage your social media marketing, email marketing, and digital advertising for greater impact.
Our content and video services are a perfect complement to your social media and email marketing strategy. When you build a content-rich site, the content can be posted on your social media or sent to your audience via email. As they visit your site, they can then choose other resources to view which increases the likelihood they will return at a future date.
Content should be created that match specific key search phrases that you wish to target. Not only does this help organic search results, but it also increases the effectiveness of your search marketing (SEM) or paid keyword search. By creating engaging content, your marketing campaigns will be more effective at building long term traffic and results.